# Advise IT — Digitalization & AI Consultant

> Olga Luštšik (Olga Lustsik) is an Estonian digitalization & AI consultant with 15+ years in product leadership. She advises SMEs on business process optimization, digital transformation, and AI adoption.

## About

Olga Luštšik is the principal consultant at Advise IT OÜ, based in Estonia. She has over 15 years of experience in product development leadership across multinational business and IT projects including retail banking, copy trading, financial instruments trading platforms, blockchain, management reporting, and profitability calculation models.

Her philosophy: digital product development should be driven by client needs, UX research, and design thinking, scoped as MVP, and constantly measured and adjusted based on numeric KPIs.

LinkedIn: https://www.linkedin.com/in/olga-lustsik/

## Services

- [Product Development Audit](https://adviseit.lovable.app/services/product-dev-audit): Diagnose bottlenecks in product teams, redefine processes, and drive transformative results. Includes Role & Competency Analysis, Expectation Alignment, Process Assessment, and Framework Revaluation.
- [Interim CPO](https://adviseit.lovable.app/services/interim-cpo): Interim Chief Product Officer services to supercharge operations temporarily, bridging the gap in product leadership expertise.
- [Ad hoc Consultancy](https://adviseit.lovable.app/services/consulting): Strategic product management consulting and advisory for digital enterprises.

## Expertise

- Defining product vision, strategy, and value proposition
- Prioritizing initiatives and roadmapping
- Improving product development processes
- Growing product managers
- Digital transformation and AI adoption for SMEs
- Business process optimization

## Blog

- [Accessibility Is Not Just About Disabilities — It's About Reality](https://adviseit.lovable.app/blog/accessibility-is-not-just-about-disabilities-its-about-reality)
- [Prioritisation Frameworks and Roadmapping](https://adviseit.lovable.app/blog/prioritisation-frameworks-and-roadmapping)
- [Why Your Product Team Needs a Product Marketer](https://adviseit.lovable.app/blog/why-product-team-needs-a-product-marketer)
- [Product Discovery Methods](https://adviseit.lovable.app/blog/product-discovery-methods)
- [Innovation — Where Are You?](https://adviseit.lovable.app/blog/innovation-where-are-you)
- [PM Skillset](https://adviseit.lovable.app/blog/pm-skillset)
- [Banking 2.0 — Why CPOs Matter](https://adviseit.lovable.app/blog/banking-2-0-why-cpos-matter)
- [What If We Are Going in Different Directions?](https://adviseit.lovable.app/blog/what-if-we-are-going-in-different-directions)
- [Product Development Audit: Decoding Product Success](https://adviseit.lovable.app/blog/product-development-audit-decoding-product-success)
- [Navigating Digital Growth: The Role of an Interim CPO](https://adviseit.lovable.app/blog/navigating-digital-growth-the-role-of-an-interim-cpo)
- [Product Executive Consultancy Services: Unlocking Product Success](https://adviseit.lovable.app/blog/product-executive-consultancy-services-unlocking-product-success)

## Contact

Website: https://adviseit.lovable.app
Contact page: https://adviseit.lovable.app/contact